The GM's Consolidated Strategy & Enhanced Approach
The GM's strategy, outlined in its report to the 7th Session of the Conference of the Parties and endorsed by the Parties in Nairobi (October 2005), is the GM’s response to the new international setting.
This strategy, known as the "Consolidated Strategy and Enhanced Approach" (CSEA) takes its name from the fact it is firmly based on the GM’s original mandate and experience, while defining a sharper focus for the GM.
The CSEA equips the GM to respond to the new international setting and to increase its effectiveness through improved working modalities, articulated in strategic programmes and special initiatives, driven by its constituencies.
The backbone of the GM’s operations are its strategic programmes and communications and outreach.
Strategic programmes
The strategic programmes add value to the GM’s country engagement, enabling it to focus its approach and increase its impact by acquiring specialized, applicable knowledge of public finance and private investment in specific, strategic sectors.
These sectors were carefully chosen for their potential to attract resources, including increased investment in sustainable land management (SLM) by communities and households.
Through its strategic programmes, the GM supports the creation of favorable frame conditions for investment from all sources.
As the GM moves ahead, additional strategic programmes are anticipated in order to increase the comprehensiveness of the GM’s approach to UNCCD implementation at country level.
Communications and outreach
To reflect the importance the GM places on communications and outreach to maximize the impact of its operations with limited resources, a Communications Group was established with a mission to utilize the most effective channels to raise awareness; share information; stimulate dialogue; generate knowledge; and empower its constituencies.
The GM firmly believes that to be effective, its communications messages, tools and services must be crafted around and respond to its constituencies' needs.
The GM is attentive to ensuring that the type of content published, the specific communications medium used and the product designed matches its target audiences’ specific requirements.
Tools and channels being used to date include:
- Web-based commmunication
- policy analysis
- traditional publications
- training materials
- results-based reporting, and
- media relations.
The GM is also developing special initiatives that tie into its regional programmes and are supported by its strategic programmes. These special initiatives are viewed as “GM products” packaged to attract the interest of both country Parties and financing institutions.
The GM places great importance in positioning itself as a unique and targeted institution. It aspires to become a centre of excellence in terms of its knowledge management activities.
Related Documents
GM Report to COP.7 - The Consolidated Strategy and Enhanced Approach